Search Engine Optimization – Importance is to Content
Everybody has now realized the importance of Web marketing and Search Engine Optimization. More and more business are becoming interested in spending in web marketing efforts and obviously they are getting results. Search Engine optimization is the most favorite and reliable method to drive more visitors to the websites. The most important thing in an SEO process is content. Paid links are not making much effect in these days.
In the earlier days of SEO, content was just content and the quality of content was not a considered. Contents were developed by outsourcing teams who were paid on the word count. Obviously the focus was on word count and billing and not on quality of information. As a result you can see the internet is folded with articles which are just re written article or insignificant ones.
Good content should provide original information, original reporting, research and analysis. This difference between original and duplicate is very thin when it comes to content. If you get some original content you can drive more traffic to your computers. The more original content you more people will be interested in you.
Contents should be quality controlled. From basic factors like spelling and grammar to proper references and structure mark the quality of the content. The reader will be naturally interested in quality content and as he makes more references of the article more people will know about it.
Content should not be half boiled; it should provide a complete understanding of the topic. It should be complete in itself for a basic understanding. It may also have leads to more information and where it is available.
The content should be something interesting that it something you wish to share with your friend, content can made interesting with the help of graphics and charts.
Search Engines are now considering inputs from social network sites to rank the sites. Google Knowledge graph is step towards this. The bottom line is simple, if you have genuine content which can make readers interested you are bound to have traffic to your websites.